Marta Olsen

PROFFESSIONAL PROFILE
20+ years of experience in Management, Marketing, Sales and Merchandising, with an impressive record of success for several progressive and world class companies. Instrumental in developing and implementing creative, high return marketing strategies that drive sales and increase bottom-line profitability.

Key areas of expertise:

  • Brand and Product Marketing
  • Web Design and Development
  • eMarketing Campaigns
  • Product Promotional Launch
  • Strategic Planning / Promotion
  • Tradeshow and Corporate Event
  • Planning

PROFESSIONAL ACHIEVEMENTS
Co-Founder/Marketing Director, Epoch Day Solutions
2009 – present

Epoch Day Solutions offers a variety of services, from development of collateral materials and websites to direct mail and email campaigns that communicate your company’s service offerings. By being the execution arm of your business, Epoch Day Solutions is able to turn your vision into a reality for far less than what you would pay if you were hiring additional employees.

  • Internet Marketing & Web Development
  • Website Design and Development
  • Website/Content Management Solutions
  • Client Relationship/Customer Loyalty
  • Programs
  • Search Engine Marketing [SEO] and Viral
  • Marketing Strategies
  • Creative & Graphic Design
  • Business Identity
  • Sales Collateral
  • Direct Mail
  • Advertising Signage
  • Point-of-Purchase
  • Event Planning and Management
  • Managing all aspects of your personal,
  • corporate or trade event – large or small,
  • local or long distance
  • Project Management and Virtual Assistance
  • Manage web, marketing, and office
  • projects
  • Strategic planning to develop and
  • manage process
  • Client relations management
  • Transcription and database management

Marketing Manager, MEDSEEK/CareSeek, Inc.
2002 - 2009

Developed and managed the various marketing initiatives, including monthly E-newsletter/Webinar campaign, the corporate website, tradeshows and events, marketing collateral, and brand strategy.

  • Launched and manage over 20 websites including; corporate site, employee site, partner site, as well as various micro sites for a multitude of marketing campaigns.
  • Developed and produced a monthly newsletter/Webinar campaign designed to educate and promote new product, partners and client success stories.
  • Managed annual user’s conference for 500+ client base in various cities throughout the US including all aspects of event – budget, accommodations, events, speakers, etc.
  • Developed tradeshow program for annual exhibit program from large national tradeshows to regional road shows.
  • Managed internal as well as external creative designers, public relations agencies, promotional vendors, and software engineers.

Sr. Merchandiser, Marketing, KINKO’S, INC.
1998 – 2002

Planned and implemented corporate-wide merchandising and promotional strategies for a $2 Billion corporation with 1000+ stores located in the United States and abroad.

  • Involved in all aspects of in-store promotion, merchandising and marketing support.
  • Lead multi-department team on the “National Holiday Program” four consecutive years to an average 20%+ increase over each previous year.
  • Project Managed development of new retail packaging to increase brand identity.
  • Collaborated extensively with internal marketing staff & directed the efforts of multiple creative agencies in the development of concepts, signs, graphics and collateral materials that support high revenue company initiatives.
  • Created point-of-sale materials aimed to educate and inspire customers at stores worldwide.
  • Coordinated in-store marketing for cross-product promotions involving cooperative partners such as Hewlett Packard, Kodak, American Greetings and Citibank.

Corporate Merchandiser / Wholesale & Retail Regional Operations Manager, Assistant Buyer
SANTA BARBARA CERAMIC DESIGN
1995-1998

Full spectrum of responsibility in both divisions with primary focus on retail expansion.

  • Worked as part of a collaborative team to develop, design, build, merchandise and promote ten seasonal holiday outlets and three flagship stores in high profile, upscale markets.
  • Increased sales through innovative approaches to visual presentation.
  • Organized successful in-store and direct mail promotions.
  • Designed and merchandised trade show booths at high profile shows in all major markets.
  • Recruited and trained 8 store managers and 48 sales staff.
  • Retail Management & Stellar Customer Service

References Available Upon Request